Habla Blog

According to the American Chronicle, “a personal brand makes you impossible to ignore and prevents you from becoming a commodity like wheat, sugar or coffee beans.” In the current economy, many highly educated and qualified individuals are competing for the same jobs or clients, and building a brand is essential in helping professionals stand out. The article goes on to say, “developing your “Me Inc.” will brand yourself and create a distinctive value enabling you stand above your closest competitors. This is true whether you are an entrepreneur, a small or mid-size business owner, or an individual pushing for a promotion to the executive suite.”

The three steps to creating a personal brand are determining your innate talents, your knowledge, and your skill set.

1. Innate Talents – What is easy to do? What comes naturally? What personality traits are the most successful?
2. Knowledge – What special knowledge or expertise do you have? What knowledge do you have that someone else might want?
3. Skills- What skills have you developed? Can you practice these to become an expert? Would other people like to learn these skills?

Developing a brand is not much different than developing professionally. The article ends with a great thought, “As you develop your brand and operate from deep inside, you will become a virtual magnet, pulling people to you who want to do business with you or who will be willing to give you more responsibility in your organization.”