This blog continues to address the need for more bilingual speakers, and the benefits of becoming bilingual. I am constantly surprised by the number of non-bilingual people living in places with a large Hispanic populations.
An article in the California Job Journal stresses the importance of becoming bilingual. (Hint- you make more money!)
Julia Hollister, the reporter for the Job Journal writes, “communications and marketing efforts that cross both cultural and geographical borders are becoming strategically essential in our global marketplace.” The article goes on to say that there are 200 languages spoken in California alone, and that the need for bilingual workers is far exceeding the demand. “Any multilingual aptitude – from basic survival skills where you can greet clients and ask about their family, to high-level fluency where you can negotiate a contract – is important to employers.”
For more information on how to increase your knowledge of Spanish, e-mail us at samantha.ward@wardspeaking.com or visit www.wardspeaking.com.
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