Habla Blog

By Elinor Stutz
What is the difference between Relationship Selling and traditional selling?

Relationship selling begins with changing the old model of “Gotta sell to meet quota no matter what” to “Approach prospects as potential new friends.”

The problem most people face is they make the sales process too complicated. By so doing, they place barriers […]

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By Bob Brumm
How do you increase your value as a person? Personal Development. For some personal development is reading, for some it is networking, for many it is a combination of these.   I wanted to give 5 quick tips for personal development.
 
1. Attitude - Every day, each one of us has a choice as soon as we […]

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By Gerard Tannam
In a previous post, we suggested that the brand represents the relationship between a business and its customer.
But does the word ‘relationship’ imply something too deep and meaningful? Not necessarily.
In fact, the buyer-seller relationship can be fleeting or long lasting, constant or occasional, shallow or profound.
We’re likely to enjoy a very different type […]

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By Gerard Tannam

I’m often asked what a brand is, but first, I think it’s more important to find out what a brand does.
The most important thing a brand does is make you the natural choice of your customer. But there are other benefits too.
A strong brand: 

Stands out – and gives […]

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By Elinor Stutz
Most often, throughout my corporate sales career, I was a top producer. Much of my success was due to a willingness to learn from others, observation, and asking many, many questions.

Each time I changed sales organization, I always met with the sales manager and top producer individually to find out how the […]

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By Elinor Stutz
How is it possible, you ask, to recession-proof your business when newscasters are predicting, economically speaking, the “perfect storm”?
The three easy steps you can take to boost business during tough times are:
1.    Get the education for your business that you were putting off.
2.    Call a minimum of 10 people per day whose name […]

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By Deborah Brody
If you have a good grip on your marketing efforts and you know what works, then you can probably skip this article. If, on the other hand, it’s been a while since you thought about your marketing and branding, it is time to conduct a marketing audit. Ideally, companies and organizations should conduct […]

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By Pablo Solomon
We have all heard the “rose by any other name ,bla,bla”. However, when it comes to branding  that does not always hold true. Let me share my own experience as an artist promoting my brand name. For many years I struggled as an artisit. Like many artists, I thought that struggle equaled art. […]

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