Habla Blog

By
Elinor Stutz
�
The following question was posed during the question and answer period of my talk:  “how do you handle failure?”�
Stunned, I paused for an answer. Recovering quickly, I acknowledged that many famous people, including Winston Churchill, stated that one must pass through a series of failures to get to success.  Somehow failure was never […]

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By Gerard Tannam
In a previous post, we suggested that the brand represents the relationship between a business and its customer.
But does the word ‘relationship’ imply something too deep and meaningful? Not necessarily.
In fact, the buyer-seller relationship can be fleeting or long lasting, constant or occasional, shallow or profound.
We’re likely to enjoy a very different type […]

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By Gerard Tannam

I’m often asked what a brand is, but first, I think it’s more important to find out what a brand does.
The most important thing a brand does is make you the natural choice of your customer. But there are other benefits too.
A strong brand: 

Stands out – and gives […]

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By Elinor Stutz
Most often, throughout my corporate sales career, I was a top producer. Much of my success was due to a willingness to learn from others, observation, and asking many, many questions.

Each time I changed sales organization, I always met with the sales manager and top producer individually to find out how the […]

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By Janet Holian, President, VistaPrint Europe
Let’s face it, every organization wants a great brand.  One that exemplifies your corporation’s best qualities and one that makes every customer want to purchase your products or services.  Some of the most successful organizations in the world have worked hard to build and maintain a brand that people remember. […]

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By Elinor Stutz
How is it possible, you ask, to recession-proof your business when newscasters are predicting, economically speaking, the “perfect storm”?
The three easy steps you can take to boost business during tough times are:
1.    Get the education for your business that you were putting off.
2.    Call a minimum of 10 people per day whose name […]

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By Deborah Brody
If you have a good grip on your marketing efforts and you know what works, then you can probably skip this article. If, on the other hand, it’s been a while since you thought about your marketing and branding, it is time to conduct a marketing audit. Ideally, companies and organizations should conduct […]

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By Janet Holian, President, VistaPrint Europe
As a small business, your budget is tight and your time is even tighter. But you still have to compete with larger organizations that have big budgets and even bigger staff. Let’s face it image is everything and if you can’t look big, prospective customers will go elsewhere.
How […]

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By Pablo Solomon
We have all heard the “rose by any other name ,bla,bla”. However, when it comes to branding  that does not always hold true. Let me share my own experience as an artist promoting my brand name. For many years I struggled as an artisit. Like many artists, I thought that struggle equaled art. […]

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By Shel Horowitz
I confess–I’m a marketing heretic! I’ve built my career on breaking all the rules–and one of the rules I break is that I don’t hype.
Do I put the best possible “spin” on the truth? Of course! But I refuse to deceive my readers into action.
What are some of the common copywriter tricks […]

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