Habla Blog

 
By Elinor Stutz
 
The following 5 tips have been proven to work time after time to bring in more business and close more sales. Most importantly rather than being manipulative, they offer a common sense approach to business. Think back to your past experiences in each case.
Tip #1: […]

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By Martha Galindo�
Our Value Proposition�
One of the most time-tested axioms of sales is to sell the solution, not the service.  In our business of providing translation the advice reminds us that it is not what we do or how we do it that interests our clients but rather the solutions or end results our service […]

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By
Elinor Stutz
�
The following question was posed during the question and answer period of my talk:  “how do you handle failure?”�
Stunned, I paused for an answer. Recovering quickly, I acknowledged that many famous people, including Winston Churchill, stated that one must pass through a series of failures to get to success.  Somehow failure was never […]

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What you need to know about employer responsibility.
By Rene Beaulieu
Violence in the workplace refers to more than just physical aggression between employees. It can include a broad range of behaviors that endanger the health and well being of any one who visits the workplace, including outsiders such as clients and suppliers.
Threats, stalking and destruction […]

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By Gerard Tannam
In a previous post, we suggested that the brand represents the relationship between a business and its customer.
But does the word ‘relationship’ imply something too deep and meaningful? Not necessarily.
In fact, the buyer-seller relationship can be fleeting or long lasting, constant or occasional, shallow or profound.
We’re likely to enjoy a very different type […]

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By Gerard Tannam

I’m often asked what a brand is, but first, I think it’s more important to find out what a brand does.
The most important thing a brand does is make you the natural choice of your customer. But there are other benefits too.
A strong brand: 

Stands out – and gives […]

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By Elinor Stutz
Most often, throughout my corporate sales career, I was a top producer. Much of my success was due to a willingness to learn from others, observation, and asking many, many questions.

Each time I changed sales organization, I always met with the sales manager and top producer individually to find out how the […]

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By Martha Galindo

Driving home sometime ago, I was listening to a Spanish radio station that played one of the funniest and most effective commercials I’ve ever heard. The characters were exchanging comical descriptions of how bad their credit was:
“My credit is so bad that my ATM card requires a safety deposit,” “My credit is […]

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By Janet Holian, President, VistaPrint Europe
Let’s face it, every organization wants a great brand.  One that exemplifies your corporation’s best qualities and one that makes every customer want to purchase your products or services.  Some of the most successful organizations in the world have worked hard to build and maintain a brand that people remember. […]

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By Mary Bartlett, Arise Virtual Solutions�
The need for bilingual workers is at its highest level ever in the U.S.  In fact, a recent survey of 2,417 U.S. hiring managers and human resource professionals conducted by Spanish-language job search site empleosCB.com revealed that Spanish-speaking job candidates will be in especially high demand by employers within the […]

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