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Entries Tagged as 'Hispanic Heritage Month'

Day of the Dead

October 20th, 2008 · No Comments

By Barbara Benjamin-Treviño
Día de los Muertos (DEE-ah day lows moo-WARE-tows)

Day of the Dead may be one of the best examples of a cross-cultural difference between Hispanic and Anglo cultures. While death is a topic often avoided here, honoring the memory of deceased relatives takes on a celebratory air during […]

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Tags: Intercultural Communication · Day of the Dead · Hispanic Heritage Month · multiculturalism · National Hola Day · Bilingual

Does Humor Attract the Hispanic Customer?

September 9th, 2008 · 1 Comment

By Martha Galindo

Driving home sometime ago, I was listening to a Spanish radio station that played one of the funniest and most effective commercials I’ve ever heard. The characters were exchanging comical descriptions of how bad their credit was:
“My credit is so bad that my ATM card requires a safety deposit,” “My credit is […]

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Tags: Hispanic Heritage Month · Business · Bilingual · Success

Hispanic Heritage Month and Intercultural Communication

August 25th, 2008 · No Comments

by Barbara Benjamin-Treviño
September 15 to October 15 is Hispanic Heritage Month. Originally a week long when Congress authorized President Lyndon Johnson to make this designation in 1968, the week was extended to a month in 1988. Since then, this time helps communities across the country better understand the culture and traditions of the Hispanic population—those […]

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Tags: Intercultural Communication · Hispanic Heritage Month · multiculturalism · National Hola Day