Habla Blog

 
By Elinor Stutz
 
The following 5 tips have been proven to work time after time to bring in more business and close more sales. Most importantly rather than being manipulative, they offer a common sense approach to business. Think back to your past experiences in each case.
Tip #1: […]

[Read more →]

By Elinor Stutz
What is the difference between Relationship Selling and traditional selling?

Relationship selling begins with changing the old model of “Gotta sell to meet quota no matter what” to “Approach prospects as potential new friends.”

The problem most people face is they make the sales process too complicated. By so doing, they place barriers […]

[Read more →]

By Gerard Tannam
In a previous post, we suggested that the brand represents the relationship between a business and its customer.
But does the word ‘relationship’ imply something too deep and meaningful? Not necessarily.
In fact, the buyer-seller relationship can be fleeting or long lasting, constant or occasional, shallow or profound.
We’re likely to enjoy a very different type […]

[Read more →]

By Gerard Tannam

I’m often asked what a brand is, but first, I think it’s more important to find out what a brand does.
The most important thing a brand does is make you the natural choice of your customer. But there are other benefits too.
A strong brand: 

Stands out – and gives […]

[Read more →]

By Janet Holian, President, VistaPrint Europe
Let’s face it, every organization wants a great brand.  One that exemplifies your corporation’s best qualities and one that makes every customer want to purchase your products or services.  Some of the most successful organizations in the world have worked hard to build and maintain a brand that people remember. […]

[Read more →]

By Elinor Stutz
How is it possible, you ask, to recession-proof your business when newscasters are predicting, economically speaking, the “perfect storm”?
The three easy steps you can take to boost business during tough times are:
1.    Get the education for your business that you were putting off.
2.    Call a minimum of 10 people per day whose name […]

[Read more →]

By Deborah Brody
If you have a good grip on your marketing efforts and you know what works, then you can probably skip this article. If, on the other hand, it’s been a while since you thought about your marketing and branding, it is time to conduct a marketing audit. Ideally, companies and organizations should conduct […]

[Read more →]

By Shel Horowitz
I confess–I’m a marketing heretic! I’ve built my career on breaking all the rules–and one of the rules I break is that I don’t hype.
Do I put the best possible “spin” on the truth? Of course! But I refuse to deceive my readers into action.
What are some of the common copywriter tricks […]

[Read more →]

by Michael Soon Lee, MBA
Minorities in American spend over $2 trillion a year on products and services which is more than all but the nine largest economies of the world. People from diverse cultures are already one-third of the population and are the fastest-growing consumer group in the country. This is a huge market for […]

[Read more →]

Habla Blog is starting a new phase, we are going to have guest bloggers writing blogs for the site.  We hope that you learn something valuable from their expertise.  Our first post is from Martha E. Galindo, President and CEO of Galindo Publicidad, Inc.
What does it mean to say that a brand has personality?  Does […]

[Read more →]