Planadvisor.com magazine discusses the need for branding and marketing yourself. “Branding is simply creating a positive association with your product (and, for most advisers, that is you) that is then remembered by clients and prospects. ‘Branding is not a logo or an ad,’ says Dan McGee, Vice President, Managing Director - Retirement and Investor Services Distribution, at The Principal Financial Group, ‘it is how you service and how you position your firm.’â€
Branding ultimately helps you stand out from the competition. But, how do you begin the process?
The article goes on to say:
One way to start this process is to conduct an honest assessment of what makes you unique, your strengths, and why your current clients hire and trust you. Think about the last three assignments you won: Why did you win them? How did you stand out from the competition? Or you can ask your current clients to evaluate your services. Ask them to rank your firm/you in terms of fulfilling those expectations. You’ll not only find out how you’re doing (in their eyes), you also may discover the things your clients feel are most important.
When you determine what makes you unique, utilize delivery methods to get that message out to current and prospective clients. Remember to be consistent with the message.
For more information on the Branding and Marketing Yourself in the Information Age program by Ward & Associates, visit www.wardspeaking.com.
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