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Continuing Education for Professionals

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Ethically Branding and Marketing Yourself

 

Professionals need an edge in today's job market.  Get the tools to make brand "You" a reality.  You will learn the proven ways to market your skills and abilities.  This is a great program for attorneys, business leaders, or anyone who wants to perform on a higher level.  This 5-6 hour program will get your creative juices flowing.  So, if you've never thought about branding yourself.  This is the time.  Don't miss it!  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Program Highlights: 

       Ethically Branding and Marketing Yourself
in the Information Age

8:30 -9:00 Registration


9:00-10:00 Defining your "value proposition"
Includes defining the benefits to you or your employer


10:00-10:15 Refreshment Break


10:15-11:15 Define unique opportunities that are a natural fit


11:15-12:15 Build an image and a brand
Includes ethically building your image and brand whether you are your own boss or work for someone else

12:15-1:00 Lunch


1:00-3:00 Use marketing to broadcast the availability of services


  • traditional mail
  • postcards
  • blog
  • website
  • newsletter
  • press release
  • e-mail
  • telemarketing & follow-up
  • Adwords
  • Adsense
  • Affiliate programs
  • auto responders
  • publish articles
  • and more!

3:00-3:15 Refreshment Break


3:15-4:00 Over deliver and provide excellent customer service & communication.

  • Customer relationship management
  • Start new revenue streams

 

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